Inside California: On The Road with Anna Friel.

One of the most successful digital and social projects Russ oversaw was the collaboration between
British Airways and Visit California for a digital campaign featuring award-winning British actress,
Anna Friel. The campaign went live at the end of January 2018, and in just 6 weeks had achieved
phenomenal success with over 31 million impressions, with over 9 million video views and over
72,000 clicks through to the BA California Hub.